Chill Soda: A $3 Million to $0 Story Understanding the Rise and Fall of a Healthier Soda Brand
Chill Soda: From $3 Million to $0 in a Fizz Remember Chill Soda, the low-sugar soda that had a splash on Shark Tank? It’s a classic tale of a promising concept that fizzled out, leaving lessons to learn for entrepreneurs. The Rise and Fizz’s Fall Chill Soda’s claim to “healthier soda” caught Barbara Corcoran’s eye on Shark Tank, propelling the company’s net worth to $3 million. However, the bubbly ride quickly ended as Chill Soda failed to capture the public’s thirst and adapt to the evolving market....